How families are embracing intentional, screen-free play and what it means for toy innovation Toy Innovation Awards | 2026 Trends In an era of endless digital stimulation, a quiet revolution is happening in living rooms and playrooms across America. Parents are...
The 24% surge in retro toy purchases and what it means for toy design in 2026 Toy Innovation Awards | 2026 Trends Something unexpected is happening in toy aisles: Gen-X and Millennial parents aren't just remembering their favorite childhood toys—they're buying them...
Learning‑Focused Play Is Growing Parents are choosing toys that help children develop fine‑motor skills, creativity, problem‑solving, and emotional awareness. Educational toys, puzzles, craft kits, and building sets are top choices for playtime with purpose. Creative...
A Return to Analog Fun Many families are embracing toys and games that offer real‑world interaction. Board games, puzzles, trading cards, and collectibles are thriving because they create connection, competition, teamwork, and nostalgia. Collectibility and Shared...
Sustainability Is Now a Core Expectation Parents and caregivers are increasingly prioritizing toy brands that use safer, greener, and more responsible materials. Recycled plastics, FSC‑certified wood, plant‑based resins, and biodegradable components are becoming...