2026 Award Winners
Action Figures & Playsets
Playset
Product of the Year
Arts & Crafts
Coloring
Product of the Year
Painting
Product of the Year
Slime
Product of the Year
Building Blocks & Sets
Wood Blocks
Product of the Year
Dolls & Stuffed Animals
Stuffed Animal
Product of the Year
Styling Heads
Product of the Year
Games & Puzzles
Board Game
Product of the Year
Card Game
Product of the Year
Classic Game
Product of the Year
Entertainment Game
Product of the Year
Family Game
Product of the Year
Puzzles
Product of the Year
Toddler Game
Product of the Year
Learning & Development
Development Toy
Product of the Year
Discovery
Product of the Year
Emotional Skills
Product of the Year
Musical Toy
Product of the Year
Reading
Product of the Year
Outdoor Play
Bubbles
Product of the Year
Sports
Product of the Year
Swimming Pool
Product of the Year
Water Toy
Product of the Year
Ride-On
Product of the Year
Pretend Play & Dress Up
Dress Up
Product of the Year
S.T.E.A.M Toys
Art Toy
Product of the Year
Engineering Toy
Product of the Year
Science Toy
Product of the Year
Gaming
Family-Friendly
Game of the Year
Mobile
Game of the Year
Leadership
Toy
Company of the Year
Toy
Innovation of the Year
Toy
Retailer of the Year
Gaming
Company of the Year
Most Inclusive
Toy Of the Year
Sustainable
Toy of the Year
Toy Subscription
Service of the Year
Most Innovative Toy
Design of the Year
Packaging
Design of the Year
Toy
Franchise of the Year
Unboxing & Packaging
Experience of the Year