2026 Toy & Games Innovation Awards

Featured 2026 Winners

Painting

Product of the Year

Stuffed Animal

Product of the Year

Card Game

Product of the Year

Reading

Product of the Year

Bubbles

Product of the Year

Swimming Pool

Product of the Year

Art Toy

Product of the Year

Toy

Company of the Year

Gaming

Company of the Year

Most Inclusive

Toy Of the Year

Sustainable

Toy of the Year

Packaging

Design of the Year

Welcome to the Toys & Games Innovation Awards! Where innovation meets play, recognizing the talented companies and products who push boundaries and inspire joy for all worldwide. From groundbreaking designs to cutting edge innovation, we honor the visionary thinkers who shape the future of play. Join us as we celebrate the best in the business, foster collaboration, and spark new ideas that will delight the next generation of toy enthusiasts. Let the fun begin!

With the arrival of new games, formats and competitions, brands are continually searching for ways to stand out and let consumers in on why their products are better than the rest. The Innovation Awards dives deep through a large set of categories within this increasingly competitive market, helping innovative products and companies stand out in the crowded market.

The Toys & Games Innovation Awards mission is to recognize and celebrate excellence in the toy and game industry by honoring outstanding achievements in innovation, sustainability, quality, inclusivity, educational value and most importantly fun! Through our prestigious awards program, we strive to showcase and uplift the companies and products that are exemplifying a commitment to quality, and the advancement of toys and games!

The Toys & Games Innovation Awards program is the industry’s most robust recognition platform for the innovators and leaders of the Toys & Games Industry, built to recognize the most outstanding companies, services and products within this rapidly expanding market.

430.80 Billion Dollars Estimated Market value by 2030

%

4.3% Annual expected growth rate from 2024 to 2030

%

40% of the world population is gamers

Top Toys & Games Market Macro Trends for 2026

Traditional Toys

Traditional toys like board games, puzzles, and construction sets are regaining popularity.

Environmental concerns

Parents are becoming more aware of the environmental impact of toys, and are demanding action from manufacturers.

Mobile gaming

The popularity of mobile-based gaming is driving the market.

Sustainability

Sustainability and digitalization are key focus areas for the industry.

Educational toys

Parents and educators are increasingly seeking toys that combine fun and learning.

Online distribution

The online distribution channel segment is estimated to grow rapidly. Companies are shifting their product offerings by launching e-stores and retailing products through e-commerce platforms.

Cross-Platform Play

Cross-platform play allows gamers on different systems to play together.